Culture-Led Marketing Designed to Maximize Every Dollar
 
Goal:
Create a groundswell of brand awareness in the surf, skate, snow, and festival communities by embedding Dome Dust in the right hands, at the right moments, in the right places — without paying agencies, buying ads, or relying on big-name influencers.
 
Phase 1: The Dome Dust Crew
We’ll build a decentralized ambassador network of 100+ micro-influencers (5k–25k followers) across targeted subcultures.

• Selection criteria: High engagement, community respect, aligned lifestyle
  
  

• Execution: Free product drops, personalized affiliate codes, custom discount links
  
  

• Incentives: Trackable commissions, tiered rewards (free product, exclusive drops, spotlight features)
  
  

• Goal: Learn who drives actual conversions, then invest deeper into top performers with co-branded content or exclusive collabs
  
  

 
Phase 2: Strategic Podcast Infiltration
We’ll send product directly to niche podcast hosts across wellness, cannabis-adjacent, action sports, and festival culture.

• Focus is on earned mentions, not paid reads.
  
  

• Capture authentic product reactions to repurpose in our content.
  
  

• Some shows may join our affiliate system or create co-promoted content bundles.
  
  

 
Phase 3: Cultural Placement — “Always in the Room”
Instead of paying for event sponsorships, we’ll jailbreak the culture, placing product where it matters:

• Green rooms, athlete tents, afterparties, sunrise recoveries
  
  

• Organic gifting to artists, DJs, skaters, creators with no ask — just great timing
  
  

• Run local product drops or small events & activations in key cities (Santa Cruz, Tahoe, Salt Lake, Austin, etc.)
  
  

This creates social proof in the scene, not because we paid to be there, but because we are there.
 
Phase 4: Event-Timed, Geo-Targeted Digital Support
Using hyper-local social media targeting and timed campaigns, we’ll amplify our presence:

• Geo-fenced ads during key weekends (e.g., after Burning Man, during snow season openers)
  
  

• Boosted influencer content only in markets we’re seeding.
  
  

• Messaging aligned to cultural moments — “Rehydrate after the ride,” “Dawn patrol fuel,” etc.
  
  

 
Phase 5: Maximize ROI Through Repurposing & Barter
We’ll stretch every dollar by creating a self-reinforcing content loop:

• Turn UGC and influencer content into paid ads, TikToks, emails, and investor assets
  
  

• Trade product for content (photographers, DJs, artists)
  
  

• Use Dome Dust as currency to unlock placement, partnerships, and grassroots activation.
  
  

 
Why This Strategy Works

• We aren’t guessing — we’re testing, learning, and doubling down where we see traction.
  
  

• We’re not outsiders — we speak the language of our customer and culture.
  
  

• We build lasting trust — the brand grows from within scenes, not from ads.
  
  

• We track everything — codes, conversions, engagement — with real performance data.
  
  

• We spend like founders, not marketers — every dollar either builds story or brings in customers.