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A-ha Media

A-ha Media

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To ensure the successful launch of your product at Spannabis in mid-March, we propose the following extended timeline. This plan guarantees that all deliverables are completed efficiently while aligning with your strategic goals.

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December 2024: Vision, Research, and Initial Branding

December 4-6: Vision and Brainstorming Session
Objective:

  • Define the overall vision for the brand and product lineup.

  • Establish key themes, brand identity concepts, and initial product ideas.

Deliverables:

  • Strategic direction for product categories and creative positioning.

December 5-10: Product Research and Due Diligence
Objective:

  • Conduct market research, competitive analysis, and consumer preference reviews.

  • Finalize feasibility, compliance, and initial product concepts.

Deliverables:

  • Comprehensive research findings to support informed decision-making.

December 11: Final Product Offering and Initial Approval
Location: Refined Genetics Headquarters
Objective:

  • Present research findings and finalized product lineup.

  • Approve the initial product and branding direction for further development.

Deliverables:

  • Approved product lineup and brand positioning for further refinement.

December 11-17: Development Refinement and Asset Creation
Objective:

  • Develop detailed product specifications and marketing materials.

  • Begin preliminary work on visual assets such as packaging concepts, marketing collateral, and social media templates.

 

Deliverables:

  • Draft product specs and initial creative assets for review.

December 18: Initial Brand Identity and Logo Review
Location: Refined Genetics Headquarters
Objective:

  • Present initial brand identity concepts, including logo options and supporting visuals.

  • Collect feedback for final adjustments and approval.

Deliverables:

  • Initial approval of brand identity and logo for production and marketing use.

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January 2025: Execution and Testing Phase

January 2-5: Finalize Brand Identity and Visual Assets
Objective:

  • Incorporate feedback into final branding elements.

  • Finalize logo, brand guidelines, website, and packaging designs.

Deliverables:

  • Completed brand identity kit ready for production.

January 8-12: Prototype and Testing Preparation
Objective:

  • Begin product prototyping and initial testing.

  • Ensure compliance with all regulatory standards and consumer safety requirements.

Deliverables:

  • Approved product prototypes for further testing.

January 15-19: Marketing Strategy Development
Objective:

  • Develop comprehensive marketing strategies, including social media, PR campaigns, and influencer partnerships.

  • Create a content calendar for pre-launch and launch phases.

Deliverables:

  • Finalized marketing strategy and content schedule.

January 22-26: Feedback Integration and Iterations
Objective:

  • Gather feedback from testers and refine product and marketing materials.

Deliverables:

  • Finalized product and marketing adjustments.

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February 2025: Pre-Launch Campaigns and Final Preparations

February 5-9: Pre-Launch Content Production
Objective:

  • Produce promotional content, including product videos, photoshoots, and ad campaigns.

  • “Launch” teaser campaigns to build excitement.

Deliverables:

  • Produced content assets ready for launch.

February 12-16: Sales and Distribution Setup
Objective:

  • Begin search for partnerships with distributors, retailers, and online platforms.

  • Confirm logistics for Spannabis in Barcelona, including inventory and shipping.

Deliverables:

  • Distribution logistics Due diligence is complete.

February 19-23: Soft Launch and Final Testing
Objective:

  • Conduct a soft launch with select audiences to test product performance and marketing strategies.

Deliverables:

  • Data and insights from the soft launch will inform the full-scale release.

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March 2025: Spannabis Launch Phase

March 1-10: Pre-Event Marketing Push
Objective:

  • Intensify marketing efforts across all channels leading to Spannabis.

  • Utilize social media campaigns, PR, and teaser content to maximize event visibility.

Deliverables:

  • Increased brand awareness and anticipation for the event.

March 11-14: Event Prep and On-Site Setup
Objective:

  • Finalize event materials, booth setup, and on-site logistics.

  • Train the team for event and product demonstrations.

Deliverables:

  • Fully prepared booth and materials for Spannabis.

March 15-17: Official Product Launch at Spannabis
Objective:

  • Launch the product with a high impact at Spannabis

  • Engage directly with consumers, media, and industry professionals.

Deliverables:

  • Successful product debut with measurable engagement metrics.

March 18-31: Post-Launch Campaign and Analysis
Objective:

  • Analyze launch performance and collect consumer feedback.

  • Optimize marketing and sales strategies for sustained growth.

Deliverables:

  • Comprehensive post-launch report with actionable insights for future initiatives.

Updated Timeline Summary

  • December 2024: Vision, research, and initial branding.

  • January 2025: Branding finalization, testing, and marketing strategy development.

  • February 2025: Pre-launch campaigns, content production, and soft launch.

  • March 2025: Spannabis launch and post-launch analysis.

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