Investor Financial Overview
Dome Dust is not an idea. It's a fully developed, launch-ready brand. We've already invested over $75,000 in studio-level work to create the identity, packaging, product formulation, and go-to-market plan. All of this has been built without raising outside capital.
We're raising capital to fund our first production run, launch our awareness campaigns, and establish long-term customer acquisition channels. Every dollar raised will go directly toward growth:
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Inventory and fulfillment
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Paid social and influencer seeding
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Sampling and guerrilla marketing
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Product content and new SKU development
Reinvestment Model: There will be no profit extraction in the first 18–24 months. Our goal is to create cultural momentum and product adoption. Founders and contributors are not taking distributions. All revenue will be reinvested into growth.
Ultra-Lean, Fixed-Cost Structure We’ve intentionally designed this company to be asset-light, nimble, and built for scale. There are no salaries, no office leases, and no overhead. All production, fulfillment, and shipping are handled by trusted third-party partners at fixed, predictable rates.
We have no current liabilities, no debt, and no unexpected expenses that could hinder our growth. This investment is being directed into new production and customer acquisition, rather than to founders or employees. Every dollar is being put to work.
Financial Roadmap: 5-Year DTC and Retail Model Assumptions:
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DTC price: $2.00 per unit
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Cost: $0.93 per unit (improves with MOQs)
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Amazon/retail = 20% of total sales @ 30% net margin
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Max projected user base: 20,000 monthly
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Avg. consumption: 1 pack/day (30/month)
Investor Payout Terms
All projections above are based on net profit reinvestment through the first 36 months of operations.
No investor distributions or withdrawals will occur during this period to ensure capital is focused on scaling production, awareness, and customer acquisition.
After 36 months, investors may choose to:
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Remain equity holders and begin receiving their pro-rata share of future profits, or
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Elect a capital return with an interest-based payout, subject to terms outlined in their investment agreement.
This ensures complete alignment between founders and investors, prioritizing sustainable brand growth and maximizing long-term returns.
Comparable DTC Subscriber Benchmarks. To ground these projections in reality, here are a few proven subscription brands that demonstrate what's possible:
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Persona Nutrition — 1M+ supplement subscribers
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Thrive Market — 1.2M+ members (grocery + wellness)
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Birchbox — 300K+ subscribers (beauty box)
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Daily Harvest — $1B valuation from frozen meal subscriptions
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Little Spoon — $300M+ valuation in DTC baby food
These brands demonstrate that scalable subscription models in health, wellness, and lifestyle are not only viable but also thriving. Our 20,000-subscriber target is not only feasible, but also achievable.
Path to Higher Margins Currently, our cost per unit is $0.93. As we increase monthly order volumes (MOQs), we unlock significant savings on ingredients, packaging, and fulfillment. We've done deep due diligence on what it takes to internalize production. Once we achieve a consistent monthly volume, we plan to internalize key parts of our production process.
This transition would eliminate third-party co-packing fees, allow us to optimize operations in real-time, and significantly boost overall profitability. We're already exploring timelines, equipment costs, and facility options, but are intentionally holding off on any fixed-cost commitments until demand justifies the move.
When that time comes, internalizing production will act as a major lever to increase margin while giving us more control over quality and speed to market.
We're intentionally keeping overhead minimal and fixed costs low until it makes sense to scale into our own production facility.
Why This Is a Strong Play
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High-margin product with recurring DTC potential
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Immediate path to profitability through scale
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Reinvestment strategy ensures long-term brand value
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Already validated and built by a proven studio
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Strategic plan for retail, Amazon, and new SKUs
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Clear roadmap to internalized production for long-term profitability
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No overhead, no debt, no sunk cost risks
Bottom Line: We're not pitching a concept. We're offering a seat at the table for a brand already in motion, with a long-term growth model, strong margins, and a realistic roadmap to multi-million dollar profitability within 4–5 years. This is a clean, high-upside investment built on simplicity, efficiency, and smart use of capital.