CANAVERAS
Unified Brand, Sales & Distribution Platform

Canaveras is the outward-facing brand and sales platform for the four farms.

A-ha Studios assumes the roles of Creative Director, Brand Director and Sales Manager.

Farms are not required to manage branding, sales, or logistics day to day.

What A-ha Handles

• Brand direction and consistency

• Sales outreach and follow-ups

• Retail and distributor relationships

• Sales assets and education

• Packaging and SKU alignment

• Programming and rollout planning

One team. One system. One point of accountability.
A minimum 12-month commitment is required to:

• Establish brand recognition in market

• Educate retailers and buyers properly

• Build distributor confidence

• Create repeat orders and reliable movement

• Allow momentum to compound instead of resetting
   

Brands that succeed invest in direction, messaging, and sales. When farm owners attempt to manage sales and branding themselves, both the farms and the brands can suffer and growth stalls.

Worst case after 12 months, we’ve built relationships with 50–100 stores and invested into brand exposure that will feed stronger wholesale and bulk sales.

Best case, you’re on the ground floor of a scaled brand with real momentum and significant upside & new opportunities. 

We’ve built and managed this model across a wide range of brands and have seen clearly what works and what doesn’t.

• Built programs for brands like Wave Rider Nursery, driving sales growth of 10× through focused brand and sales strategy

• Managed brands as they rely on outside sales agencies and distributors, often giving up 30–40% off the top

• Worked with brands that avoided brand management and tried to run everything internally, most of which stalled or disappeared within 36 months
   

Deliverables

• Outward sales outreach and account management

• Retail and distributor relationship development

• Sales strategy, sequencing, and follow-ups

• Coordination of farm owners and operators for shop trainings when most effective for sales

• Distribution and weight-movement coordination across all farms

• Full content creation for all farms

• Dedicated brand support for each farm, including narrative and positioning

• Brand identity development per farm under the Canaveras umbrella

• Website creation and management for each brand

• Unified sales assets and education materials for shops

• Centralized scheduling and communication to minimize back-and-forth

• Ongoing brand oversight and execution managed by A-ha Studios

To build this on your own, you’d need to hire internal staff and also work with outside agencies to cover branding, content, and sales, which quickly becomes complex and expensive. This approach replaces all of that with a single, direct system that is simpler to manage and far more cost-effective.

Typically, we charge $12,000–$15,000 per month for single-brand direction and execution. For this partnership, we’re offering the additional support of Sales Management at a reduced retainer of $9,000 per month, paired with a simple incentive structure.

The incentive aligns with real results. starting after Month 6

• New Accounts: Bonus for each new retail account that places an 3 orders. 

• Large Accounts: Percentage of revenue from large, recurring wholesale accounts